Set your performance targets. The strategist and indicators will judge ads against these thresholds.
Hook Rate
Great (green)% or above
OK (yellow)% to great threshold
Bad (red)Below OK threshold
Thumbstop Rate
Great (green)% or above
OK (yellow)% to great threshold
CTR (Click-Through Rate)
Great (green)% or above
OK (yellow)% to great threshold
ROAS
Great (green)x or above
OK (yellow)x to great threshold
📊
Drop your Meta Ads CSV here
Export from Meta Ads Manager with video metrics enabled.
Supports standard Meta ad export format.
🎬
Drop your video ad here
Optional — add the actual video to see exactly
what's on screen at each drop-off point.
How It Works
Three steps to a full creative analysis of your Meta video ads.
1
Export Your CSV from Meta
In Meta Ads Manager, select your campaign, click Reports → Export Table Data (.csv). Make sure these columns are included:
→ Impressions & Reach
→ 3-second video plays
→ Video plays at 25%, 50%, 75%, 95%, 100%
→ Link clicks, CTR, Amount spent
→ Results, Cost per result, ROAS
2
Upload & Analyze
Drop your CSV into the left box above. Optionally add the actual video file to get a synced storyboard showing exactly what's on screen at each drop-off point. Click Analyze when ready.
Pro tip
Export at the ad level (not campaign or ad set) so each ad variant gets its own analysis card.
3
Get Your Report
DropOff generates a full dashboard with:
→ Drop-off funnel chart per ad
→ Written creative strategy analysis
→ Video storyboard at drop-off points
→ Side-by-side ad comparison table
→ Scene tagging for key video moments
Your data never leaves your browser — everything runs locally. No uploads, no servers, no accounts required.
Your Ads
Video Analysis SYNCED
0:00 / 0:00
0% of video
Drop-Off Timeline
Click any marker to jump to that moment. Colored by severity.
Critical drop (60%+)
Significant drop (35-60%)
Strong retention (<25%)
Your scene tags
Drop-Off Storyboard
Auto-captured frames at each funnel checkpoint — see exactly what's on screen when viewers leave.
Capturing frames at drop-off points...
Tag Key Moments
Pause the video at a key moment, then click a tag below to mark it.
⚙
Creative Strategist
Analyzing your selected ad
Viewer Drop-Off Funnel
Click an ad card above to analyze its funnel.
Side-by-Side Comparison
DropOff Pro
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